Rotten Tomatoes has been the subject of a media storm this summer, standing accused of ruining the season’s box office with its withering scores. But this writer is not convinced that film criticism and aggregated scoring really carry so much marketing power.
New Hollywood is becoming characterised by franchises, reboots, and the democratisation of cinema, in which exhilarating originality inevitably become canon fodder for the marketing machine.
“I hate television. I hate it as much as peanuts. But I can’t stop eating peanuts.” – Orson Welles The … More